
Fossil
By Alex Robinson | Spec Work
In my brand experiences course we were tasked with revitalizing a fading retail brand. Our brand was Fossil.
Continue readingBy Alex Robinson | Spec Work
In my brand experiences course we were tasked with revitalizing a fading retail brand. Our brand was Fossil.
Continue readingBy Alex Robinson | Live Client
Danone had recently acquired a 40% stake in Michel et Augustin (innovative and successful French food brand with limited distribution in the US of 5 cookie products). Danone came to me looking for recommendations on how to grow the brand in the United States.
Continue readingBy Alex Robinson | Spec Work
A compilation of my favorite side-projects, one-offs, and other wild ideas. (Speculative & In Implementation Projects)
Continue readingBy Alex Robinson | Spec Work
Hotels typically provide rewards and services to business travelers on a points-per-stay basis. As a result, most millennial business travelers (MBTs) don’t reap rewards of their hard work, and if they do it won’t be until they’ve completed 10 to 15 stays. Teasing these gated benefits creates a false perception of value. We’re going to change this by giving power back to the traveler.
Continue readingBy Alex Robinson | Live Client
Lowe’s tasked us with helping them become an authority on Smart Home products.
Continue readingBy Alex Robinson | Live Client
When competition was threatening to take our slot in Costco with a lower priced product, we were challenged to respond quickly.
Continue readingBy Alex Robinson | Live Client
We made recommendations to Capital One on what to name their new internal computer software system. Their team decided to move forward with my team’s name recommendation.
Continue readingBy Alex Robinson | Spec Work
In my brand design for brand managers course we were tasked with demonstrating how different audience segments call for different design approaches. This specific assignment was a functional design challenge, having us design a tape dispenser tailored to the specific needs of Etsy Sellers.
Continue readingBy Alex Robinson | About Me
My journey to brand management starts with my family’s long-standing tradition of flour milling. For over 400 years, my family has milled flour.
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