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All Posts by Alex Robinson

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Master's Candidate at VCU Brandcenter | Creative Brand Management | Graduating May 2018

Michel et Augustin

By Alex Robinson | Live Client

Danone had recently acquired a 40% stake in Michel et Augustin (innovative and successful French food brand with limited distribution in the US of 5 cookie products). Danone came to me looking for recommendations on how to grow the brand in the United States.

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Crowne Plaza Rebrand

By Alex Robinson | Spec Work

Hotels typically provide rewards and services to business travelers on a points-per-stay basis. As a result, most millennial business travelers (MBTs) don’t reap rewards of their hard work, and if they do it won’t be until they’ve completed 10 to 15 stays. Teasing these gated benefits creates a false perception of value. We’re going to change this by giving power back to the traveler.

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