Alex Robinson

Brand Marketing


Two-degree Separation from Kevin Bacon

In 1906, my great-grandfather started a flour mill in Lehi, UT. In case you're wondering, this is the same flour mill that Kevin Bacon would go on to work at in the 1984 version of Footloose.

About a decade after Footloose, when other flour mills its same size were either going out of business or being purchased, my dad (the then 3rd generation owner) decided to extend the mill into the retail space with a direct to consumer brand. 

To do so he partnered with an advertising agency and would often bring home what he was working on.  I always looked forward to seeing the print ad, catalog, and packaging mockups. (I also particularly loved being the guinea pig for my mom's new baking mixes, like Pineapple Pancakes with Coconut Syrup - yum!). It was an exciting time and captivating for me to see the human side of this 100 year old family company being captured and projected out to the world in unique and powerful ways.

Looking back, this was where my interest and passion for brand marketing all began. 


Personal Details


Phone: (801) 404-4202


People. I’m not an extroverted person by nature, but I love talking with people during consumer research.  Man-on-the-street and one-on-one interviews have become personal favorites. 

Learning.  Right now and for the rest of my career I’m focused on being the best learner I can be.  My drive to learn something knew gets me excited about life every day, and pushes me to dig deeper.

Planning. This may sound crazy, but I actually enjoy making agendas and preparing timelines.  In fact, one of my favorite things to do in my free time is to plan what I’m going to do in my next free time.  

Want to learn more ?  Let's jump on a call.  Here's my cell: 801-404-4202

meet the robinsons


About the Author

Brand Marketing Professional | REI Co-op Member