Fossil
By Alex Robinson | Spec Work
In my brand experiences course we were tasked with revitalizing a fading retail brand. Our brand was Fossil.
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By Alex Robinson | Spec Work
In my brand experiences course we were tasked with revitalizing a fading retail brand. Our brand was Fossil.
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By Alex Robinson | Spec Work
A compilation of my favorite side-projects, one-offs, and other wild ideas. (Speculative & In Implementation Projects)
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By Alex Robinson | Spec Work
Hotels typically provide rewards and services to business travelers on a points-per-stay basis. As a result, most millennial business travelers (MBTs) don’t reap rewards of their hard work, and if they do it won’t be until they’ve completed 10 to 15 stays. Teasing these gated benefits creates a false perception of value. We’re going to change this by giving power back to the traveler.
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By Alex Robinson | Spec Work
In my brand design for brand managers course we were tasked with demonstrating how different audience segments call for different design approaches. This specific assignment was a functional design challenge, having us design a tape dispenser tailored to the specific needs of Etsy Sellers.
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