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Crowne Plaza Rebrand

By Alex Robinson | Spec Work

Hotels typically provide rewards and services to business travelers on a points-per-stay basis. As a result, most millennial business travelers (MBTs) don’t reap rewards of their hard work, and if they do it won’t be until they’ve completed 10 to 15 stays. Teasing these gated benefits creates a false perception of value. We’re going to change this by giving power back to the traveler.

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