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DETAILS

RESEARCH AND STRATEGY IDEATION DETAILS

Manifesto

Store Renderings

Ad Campaign

COLLABORATORS:

Martin Madriaga, Strategist

Angelica Ortiz, Experience Designer

Evan Chiplock, Copywriter

Whitney Downing, Art Director


Kelly O'Keefe, VCU Brandcenter Professor

Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.

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About the Author

Master's Candidate at VCU Brandcenter | Creative Brand Management | Graduating May 2018