Martin Madriaga, Strategist
Angelica Ortiz, Experience Designer
Evan Chiplock, Copywriter
Whitney Downing, Art Director
Kelly O'Keefe, VCU Brandcenter Professor
Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.