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Functional Design Ideation

Aesthetic Design Ideation


KP Thomas, Creative Brand Manager

Joval Martin, Creative Brand Manager

Lareina Liu, Creative Brand Manager

Alyssa Fea, Creative Brand Manager

Kelly O'Keefe, VCU Brandcenter Professor

Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.


About the Author

Brand Marketing Professional | REI Co-op Member