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Functional Design Ideation

Aesthetic Design Ideation

COLLABORATORS:

KP Thomas, Creative Brand Manager

Joval Martin, Creative Brand Manager

Lareina Liu, Creative Brand Manager

Alyssa Fea, Creative Brand Manager


Kelly O'Keefe, VCU Brandcenter Professor

Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.

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About the Author

Master's Candidate at VCU Brandcenter | Creative Brand Management | Graduating May 2018