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COLLABORATORS:

Lauren Vickers, Strategist

Billy Reano, Experience Designer

Casey Phillips, Art Director

Brian Marcolini, Copywriter

Bianca Diclaro, Art Director


Kelly O'Keefe, VCU Brandcenter Professor

Berwyn Hung, VCU Brandcenter Professor

Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.

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About the Author

Master's Candidate at VCU Brandcenter | Creative Brand Management | Graduating May 2018