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OTHER NAME RECOMMENDATIONS

COLLABORATORS:

BRANDCENTER TEAM

KP Thomas, Creative Brand Manager

Lareina Liu, Creative Brand Manager

Joval Martin, Creative Brand Manager

Alyssa Fea, Creative Brand Manager

Kelly O'Keefe, VCU Brandcenter Professor

Madison Robinson, Voice Talent For Audio Renderings

CAPITAL ONE TEAM

Rob Rotondo, Vice President, Card Customer Experience

Asha Bailey,  Sr. Director, Card Customer Experience, Strategic Improvement

Tonya Rudd, Director, Card Customer Experience, Product Management

Claudia Rinaldi, Senior Manager, Card Customer Experience, Knowledge Management

Turn Gain, our assigned category also-ran, into a disruptive challenger brand. Doing so took an understanding of who the brand was, the specific business problem to solve, and then developing a business strategy as well as a comms/experience strategy to bring the brand to life.

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About the Author

Master's Candidate at VCU Brandcenter | Creative Brand Management | Graduating May 2018